YANKEE CANDLE HOLIDAY GIFTING
Art Direction . Packaging Development . Design Innovation . Visual Merchandising
2019 Ameristar Award Winner. Conceptualized and developed premium gift sets for the 2018 Yankee Candle holiday collection, elevating the customer’s unboxing experience through the use of subtle features and textures throughout the packaging. Collaborated with Graphic Designers and Packaging Engineers to create four different gift sets that could easily be purchased and gifted without additional wrapping.
YANKEE CANDLE HALLOWEEN COLLECTION
Design Innovation . Creative Strategy . Concept Development
Conceptualized and developed the Halloween collection for Yankee Candle. The Mystic Night concept incorporated a modern look and feel with the use of matte black, patterns and textures throughout the vessel designs.
YANKEE CANDLE HOLIDAY ACCENTS
Design Innovation . Creative Strategy . Concept Development . Retail
Conceptualized and developed the Holiday Accent Collection for Yankee Candle. The Holiday Accent collection is a beloved yearly offering among customers. Incorporated an elevated modern look based on new branding strategy. Completed collection from concept to finishes and production.
YANKEE CANDLE
Design . Brand Strategy . Concept Development
Abstract Holiday designs based on brand strategy for the signature scents for Yankee Candle.
