WATERMAN BLUE OBSESSION
Design . Art Direction . Packaging Development . Retail Merchandising
Waterman Blue Obsession was a Limited Edition campaign promoting the "blue obsession" specialty ink color. I developed the typography, artwork and overall style for this popular European Fine Writing Brand. The campaign was promoted in Japan, China and Europe. I designed all graphics, determined print techniques, CMF and final packaging format on this project. I also worked closely with the Waterman marketing team to develop the POP and POS assets.
WATERMAN ART NOVEAU SERIES
Design . Brand Strategy . Packaging Development . Retail Merchandising
The Waterman brand gifting program was designed to celebrate a traditional French Art Noveau style of artwork. This unique series incorporated abstract graphics with a soft-touch finish, foils and UV spot varnishes.
