QUEEN'S PEN PACKAGING
Design . Creative Direction . Packaging Development . Unboxing Experience
Queen Elizabeth's 90th Birthday Celebration One-of-a-kind pen design was an exercise in beautiful product design and thoughtful finishing, complete with a unique ruby topper. Hand-stitched booklet accompanied the beautifully handcrafted layered box developed via collaboration with a German bookbinder.
PARKER PACKAGING REBRAND
Design . Creative Direction . Packaging Development . Unboxing Experience
The Parker brand identity refresh incorporated an updated look and feel while staying consistent with consumer expectations. The new branding also included a new unboxing experience.
PARKER ARCHITECTURE SERIES
Design . Packaging Development . Creative Strategy
The Architectures Series was a Special Edition intended to celebrate the city of London. This packaging was designed for the specialty pens which celebrate famous landmarks of London.
PARKER HOLIDAY GIFT PACKAGING
Art Direction . Branding . Specialty Packaging . Retail Merchandising
Parker Holiday gifting program was a campaign intended to elevate the unboxing experience. Custom sleeves for Chinese New Year, Celebration and Holiday were offered at retail to enhance the everyday giftbox.
PARKER BRITISH COLLECTION
Design . Art Direction . Brand Strategy . Packaging Development
Partnered with QEST Scholar artist to develop custom motif artwork and calligraphy for the Parker brand special gifting program. The graphics and artwork of this giftbox series celebrate the traditional British heritage. The interior of the lid was foiled with a beautiful custom calligraphy piece reading "British Collection by Parker".
